Character
Why a patient should choose you, said in one sentence and backed by proof.
For owners of cash-pay health & aesthetic clinics
You don't need more leads. You need more of them to become patients.
I'm Kedon Luke, a clinic owner in Grande Prairie. I help cash-pay clinics find and fix the leak between the first inquiry and the treatment chair, using the same C4 Patient Flow System I run in my own clinic.
Clinic owner since 2022 · Built and tested at Restore Hair Loss & Scalp Clinic · Working with clinics across Canada
Where our patients actually went
Consults booked401
Paid for consult214
Showed up203
Started treatment104
The leak: 187 of 401 bookings never paid for their consult. Once patients paid, 95% showed up.
Bars drawn to scale. Source: Restore dashboard, Jan 1 – Sep 30, 2026.
The problem
Does any of this sound familiar?
- You're paying for ads, but the calendar doesn't show it.
- An inquiry comes in at 9 pm and gets a reply the next afternoon.
- People book and don't show. Or they show, and then they "need to think about it."
- You're wondering if you need to hire another coordinator or marketer to fix it.
- You can't say, off the top of your head, how many inquiries became patients last month.
None of this means your clinic is bad at what it does. It means patients are slipping through the gaps between steps that nobody owns. I call that the leak, and almost every clinic has one.
Patient Leak Calculator
What's one more out of 10 worth to you?
Put in your own rough numbers. You'll see how many new patients you get now, and what improving one step by just one patient in 10 would be worth each month.
32.4new patients / month
$58,320first-year value / month
This uses only your numbers, with no industry averages. It's an estimate, not a promise. The free assessment goes deeper and comes with a personal report.
Why listen to me
I'm a clinic owner, not an agency.
I know what it's like to watch ad money go out and wonder where the patients went. At Restore Hair Loss & Scalp Clinic, we stopped guessing and started measuring every handoff, from the first message to the first treatment. Then we fixed them one at a time.
401consults booked
214paid for their consult
95%of paid consults showed up (203 of 214)
51%of those who came started treatment (104 of 203)
The honest part: 187 of those 401 bookings never paid for their consult. That's our biggest leak right now, and it's what we're working on. You can't fix a leak you can't see. That's the whole point.
Restore Hair Loss & Scalp Clinic, Grande Prairie AB. Jan 1 – Sep 30, 2026.
The plan
C1
C2
C3
C4
#
The C4 Patient Flow System: four Cs and a scoreboard
Communication
Education that builds trust before the consult, so patients arrive ready to decide.
Channel
More than one reliable source of inquiries, so one slow month doesn't sink you.
Conversion
The five handoffs where most patients are lost.
Respond → Book → Show → Close → ReturnCore Metrics
A simple weekly scoreboard, so you always know where the leak is.
How it works
Three steps, starting free
Take the free assessment
About 7 minutes. Rough numbers are fine.
Get your C4 Patient Flow Report
Within 2 business days: your score on each C, what your numbers are worth, and your top 3 fixes.
Walk through it with me
A free 30-minute video call. If working together makes sense, we'll talk about it then. If not, you keep the report and the plan.
Work with me
Patient Flow Build
We put the system in place in your clinic: fast first response, follow-up that doesn't feel pushy, booking and show-up reminders, a consult process your team can follow, and a weekly scoreboard. Your team runs it day to day. You see the numbers.
Every 90 days
Quarterly Refresh
We review your scoreboard, fix the next leak, and refresh your messaging and offers. Systems drift. This keeps yours working.
Pricing depends on your clinic. We'll go through it on the walkthrough call, once we both know what you actually need.
A good fit
- Cash-pay clinics: aesthetics, hair, skin, wellness, physio, cosmetic dental
- You already get inquiries
- You're willing to look at real numbers
- At least one person can answer new inquiries
Not a fit
- Clinics with no inquiries yet
- Anyone looking for a guaranteed result or a quick hack
- Anyone who wants to make claims their regulator wouldn't allow
About Kedon
Owners helping owners
I'm Kedon Luke, owner and board chair of Restore Hair Loss & Scalp Clinic in Grande Prairie, Alberta, since 2022. Before that, I worked at the Grande Prairie Chamber of Commerce, meeting local business owners to help them with their marketing.
The best part of that job was one moment: when an owner saw the path clearly for the first time. You could see it on their face. That's still the job. I help clinic owners see exactly where patients are slipping away, and then we fix it together.
Faith first. Honest numbers. Owners helping owners.
Questions
Before you ask
Do I need to change my booking software?
No. We work with what you already have (Jane, Phorest, GoHighLevel, Mindbody and others) wherever we can.
Is this an ad agency?
No. Ads can be part of it, but the focus is what happens after someone reaches out. More leads into a leaky system just means more leaks.
Can you guarantee results?
No, and be careful with anyone who does. What I can promise: we'll use your real numbers, make a clear plan, and report honestly on what changes.
Is the assessment really free?
Yes. You get the report whether or not we ever work together.
Do you work outside Alberta?
Yes. I work with clinics across Canada by video.
How long does the build take?
It depends on your clinic and your team. We'll map out a realistic timeline on the walkthrough call.
Start here
Find your leak in 7 minutes.
Take the free C4 Patient Flow Assessment. I'll personally review your answers and send you your report within 2 business days.
Start the free assessment